Post by account_disabled on Jan 8, 2024 10:03:17 GMT
In recent times, a general trend has been emerging in society of greater concern for environmental issues . Now, with the impact of the health crisis, this collective ecological awareness has accelerated considerably. According to the Kantar 2020 report, “46% of people confirm that environmental problems affect them personally.” The UOC ( Open University of Catalonia ) has analyzed this trend from the perspective of consumption, arriving at insights that point to an increase in eco-active consumers. According to the report Who Cares, Who Does? 2020 , from Kantar, 59% of buyers are ecoactive and ecoconsiderate . In parallel, this translates into an 8% drop in “eco-designated” consumers ; That is, those who are not interested in environmental challenges and problems and who, furthermore, do nothing to combat them.
In the group of eco-resigned are the lower social classes, whose purchasing power does not allow them to consider purchasing higher-priced products and who often do not have the necessary culture to understand Email Data this environmental and social need,” says Neus Soler, Collaborating professor of Economics and Business Studies at the UOC. Eco fashion globally Europe leads the growth trend of “greener” consumers, although it is a global phenomenon. In percentage volume, the order is as follows: Eastern Europe (67%), Western Europe (64%), Latin America (53%), the United States (52%) and Asia (42%). eco and bio products Food safety and pollution, the new concerns derived from COVID-19 The difference between eco-active consumers and eco-considered consumers is that the former often look for strategies to reduce plastic waste.
On the other hand, concern about air pollution and food safety has grown by 1.1 and 1.9% respectively . Now, consumers are eager to inform themselves and consult the origin of products when making a purchase, as well as their quality guarantees and certificates. Ecoactives, a very interesting target for the market According to the aforementioned report, “ this group has a global spending of 382 billion dollars on fast moving consumer goods .” This represents a great market opportunity. Furthermore, the perception of brands as ambassadors of sustainability fosters loyalty and trust, since the eco-active consumer considers that they “invest” in the planet through these companies.
In the group of eco-resigned are the lower social classes, whose purchasing power does not allow them to consider purchasing higher-priced products and who often do not have the necessary culture to understand Email Data this environmental and social need,” says Neus Soler, Collaborating professor of Economics and Business Studies at the UOC. Eco fashion globally Europe leads the growth trend of “greener” consumers, although it is a global phenomenon. In percentage volume, the order is as follows: Eastern Europe (67%), Western Europe (64%), Latin America (53%), the United States (52%) and Asia (42%). eco and bio products Food safety and pollution, the new concerns derived from COVID-19 The difference between eco-active consumers and eco-considered consumers is that the former often look for strategies to reduce plastic waste.
On the other hand, concern about air pollution and food safety has grown by 1.1 and 1.9% respectively . Now, consumers are eager to inform themselves and consult the origin of products when making a purchase, as well as their quality guarantees and certificates. Ecoactives, a very interesting target for the market According to the aforementioned report, “ this group has a global spending of 382 billion dollars on fast moving consumer goods .” This represents a great market opportunity. Furthermore, the perception of brands as ambassadors of sustainability fosters loyalty and trust, since the eco-active consumer considers that they “invest” in the planet through these companies.